Wednesday, 26 July 2017

How much does a voiceover cost?

We are asked on a daily basis how much we would charge to record a voiceover.

Often that is the only information we are given at the initial enquiry.

Well there is so much more information that we need to be able to quote.


Firstly which voice artist would you like?

We'll need the actual script (not just a word count.)

Will this be a wild recording or do we need to fit the voiceover to your video ("sync" or "voice to picture")?

Recording to picture takes much longer and therefore costs more.

Do we just need to send the voiceover artist to Soho (or another third party studio) - and you pay for the studio? Or would you like us to record here?

And most importantly:

Where will the voiceover be used?


Will it be a corporate voiceover (used internally for training or an intranet)? Initially we are often told its a corporate voiceover but it later transpires it will also be used on the web.

Will it be used on the internet? If so on which websites? Will it be on any Social Media sites?

Will it be used on TV? If so which TV stations, for how long and what are the TVRs of the voiceover (usage/repeat fees)?

So you see its a bit more complicated than "How much?"  

Wednesday, 19 July 2017

Why can't you send me the availability of your voiceover artists?

We are often asked by clients to send over voice demos of our voiceover artists who are available for a job tomorrow.

We wish this was possible but with over 2,000 voices on our books it is just impossible to keep track of everyone's movements.

We would need a full time person to do this and even then I am not sure how useful it would be.


We do ask our voices to email us every week with their availability; most don't.

Even if we did have this information on a Monday, by Thursday we would need to check again anyway as jobs come and go quickly. And so the availability of the voice artists changes daily. If not by the hour.



Most of our voices will let us know if they are going on holiday or away on a job for a couple of weeks or more but that's about as useful as it is.

Once we have a shortlist, we will of course contact suitable voices, but it can take a day or two to gather all the information you need. So do bear this in mind when commissioning voiceovers