Monday 30 July 2018

How do I write a Voiceover Script?

Despite it being hotter than Hades out there and in here currently, Big Fish Media, The UK’s premier Voiceover Agency, has been busy working on some very fun audio projects.

The team have been schooled in copywriting over the years and over the past few months we have been working with clients old and new on refreshing and reworking their content.

With over 2000 voiceovers on our books we have worked on all sorts of audio projects. All of our voices are hand picked and put through their paces. They are experienced, professional and able to take direction. This month we took on some new clients who loved our voices and how conversational they are.

We’ve been busy writing scripts as well as tweaking clients copy. Does your script for your video animation need to be written? Or does your next TV Commercial need to be voiced and produced? Over the years we have written content and providing the voice actor to that audio production.

We have picked up a few copywriting tricks over the decades working with content. Take a look at the list we have;

  1.        The Rule of three – The holy Trinity of all content. The trio concept always emphasis a point and hammers home facts. 
  2.         Kiss – Keep it short and simple, yes it is that simple. Long and over-complicated sentences cause audiences to turn off and let their minds wander away from your brand, product or service.
  3.        Cut, cut, cut – content always ends up being too long. Less is always more. Be ruthless and understand that the narration is an indication and not a lecture. 
  4.        Audience – who is the content for? It makes a difference to language and words when you need to communicate a brand/product or service to a young audience vs an older audience.
  5.       CTA – Call to Action – Every script needs to have a call to action to bring it all together and ensure that the target audience does exactly that…take action.

Our voice talent have decades of experience reading copy for voiceover recordings. They are highly trained and know how to deliver lines to suit the copy's needs. Please get in touch with us when you need your own voiceovers.