Today at Big Fish Media we had a fantastic session with a client and voice actor. Maybe it was the stars being aligned, maybe it was the summer weather or maybe it was a collaboration with all parties completely on board with the objective.
The session was like any other session here at the Big Fish Media HQ. The client had sent the final signed off script over a week before and checking on the voice actors availability booked them. When the time came, the voice-over was in the booth, already prepared with script and annotations in the margins. They had read the copy and understood the emotional position, the pivot point and the aim of the copy. Being able to lift of all the nuances of the content and convey that to an invisible audience is quite a talent and one that our voices are able to do with ease.
The client was also on hand and understood the copy and what they needed from the Voice Over artist. They had written the copy so that it made sense to speak and had directed sessions before. As with every voice over session, our duty engineer asked the client to go through the aim and objectives of the video production so that the voice would understand the voice over genre. Despite a technical script both client and voiceover developed an emotional intention that was perfect for this job.
Why was the session such as success ensuring both voice and client were happy with the results?
1. Timely and Signed off Scripts : In this way the client can be sure that they have the final version which is necessary for the voice to practice with. Too many changes late on mean that everyone gets confused and mark ups can lead to more confusion.
2. Voice actor talent : Quick to inform of their availability and as they are both talented and professional, they know how to prepare for a session, with breathing exercises as well as sight reading skills.
3. Client communication : The client understood how sessions work and what words and emotional stances the voice needed to hear to place their voice in that role.
The result? A great session with all the takes the client was after in the time they needed. The voice over was happy as they were able to add in their years of experience of this technical subject and know how to elevate the copy from just reading to story telling.
If you would like to have one of our voices engage your target audience with your brand, product or service then please contact us - we would be happy to help!