If
your day to day billing system is in order then collections can be a very easy
process. Most voiceover artists waste time dealing with collections because
they are not prepared to collect late payments. That part is easy to fix. What
may not be so easy to fix is your mindset about collections. Never assume that
a client is going to pay you on time.
Firstly,
have a clear policy regarding clients who fail to pay for their voice-overs in
a timely manner. This policy should be available on your website or by request.
Make sure that all new clients receive a copy of this policy along with their
first invoice. You may even want to ask them to sign and return it or otherwise
acknowledge that they received it.
A
typical policy might state:
All
first time clients are expected to pay in advance of the first voice-over.
After
first successful payment, clients will automatically have a 30 day credit
system to use for placing future voice-overs.
Future
jobs must be paid within 30 days of the date of the job. If a client’s account
should become more than 90 days overdue their account will be shut down and all
voice-over work suspended.
Should
a client bring their account to good standing after a 90 day period, all credit
privileges will remain revoked. If the client wishes to re-instate recording
privileges, all future jobs will require payment in full, in advance.
Next,
create ready to send, draft collection letters. You’ll need three total; one
each for accounts that are 30, 60 and 90 days past due. Each letter should be
cordial but firm in an attempt to collect a debt. If you’ve never seen a
collection letter search for samples online and check Microsoft’s template
website for examples.
Once
your drafts are complete you will need to set aside about two hours a month to
review all the outstanding accounts in your billing system. Start with 30 day
past due accounts.
This
letter should be the mildest as it is a reminder; perhaps they forgot to pay or
the original invoice was lost. Send this letter via email and attach a copy of
the original invoice for your client’s convenience.
Then
move to the 60 day past due accounts and repeat the process. This letter should
be a little more forceful. Lastly come the 90 day past due accounts. First send
the letter stating that their voice-over account has been shut down after two
prior attempts to collect. This letter should be sent via certified mail.
From
that point forward 90 day past due clients should be called and email at least
once per week until the issue is resolved.
After
six months of attempting to collect a debt you will need to make a decision;
either, turn the account over to an outside collection company or attorney, or
write it off as bad debt on your taxes.
Writing
it off is usually the better option as further collection attempts will only
cost you more time and money and aggravation. You’ve lost enough of both by
this point.
Depending
on how large your database of voiceover clients is, you might want to consider
outsourcing your collections all together.
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