Monday 3 February 2020

I have a Voiceover Agent but do I still need to market myself?

One of the greatest myths in the voiceover industry is that all it takes to be successful and “make it big” is get on a major agent’s roster. There is a lot to be said for working with a well-known and reputable agent but, an agent is not where the buck stops. The most successful voice artists are those who actively employ agent-driven marketing as well as their own.

A lot of talent rest on their laurel’s and say; “I’ve made it now that I’ve got an agent! I never have to look for work again.” Voice Artists who fall into the trap of believing their agents mean they don't have to get their own work are living in a fantasy world.

Agents do create and distribute marketing materials using a variety of the latest technologies to reach industry professionals who might hire you. These marketing efforts are not usually specific to any one talent on the agent’s roster. These efforts exist to bolster the agency as a whole. This is why individual marketing is critical.

Every Voice Artist should take steps on their own to bring attention to their unique skills and abilities with or without an agent! Working in conjunction with and communicating with your agent is crucial to get the best results.

In most cases your agent will even offer their advice when it comes to creating the best possible presentation, and why wouldn’t they? Any marketing you do benefits you both.

If you don’t have a marketing plan, there’s no time like the present. Instead of putting unnecessary pressure on your agent to be the sole source for new clients, try taking a more pro-active route.

Direct mail campaigns, website advertising, newsletter blasts and blogs are all proven and effective ways to promote your voice. Set aside a small percentage of your earnings for a marketing budget to help you accumulate the funds needed.

Then consult your agent, a voiceover marketing expert and other voice talent about where your money is best invested. Don’t try to blanket an industry; chose proven, targeted methods. If your material is well presented and you give your marketing campaign time to work – it will work.

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